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How Data Analysis is Advancing in 2016

Largely understood throughout the marketing community, collecting and analyzing data is critical to determining the effectiveness of your content marketing efforts. However, less is known about which metrics should be tracked and how, given the industry is constantly evolving. As 2016 progresses and data analysis continues to advance, it’s important to re-assess your goals and the ways in which they are evaluated. Specify answers to the three points below for a brief overview of how you can make the most of your content marketing strategy. 

Largely understood throughout the marketing community, collecting and analyzing data is critical to determining the effectiveness of your content marketing efforts. However, less is known about which metrics should be tracked and how, given the industry is constantly evolving. As 2016 progresses and data analysis continues to advance, it’s important to re-assess your goals and the ways in which they are evaluated. Specify answers to the three points below for a brief overview of how you can make the most of your content marketing strategy.

1. Goals: First, choose specific business goals you want to achieve. Are you focusing on your customer service performance? Which social media channels lead to an increase in website traffic? How prospects are converted to consumers? The more you can narrow down the intended outcome, the easier it will be to weed out unnecessary data and measure the success of your efforts. 

2. Size: Configure how expansive the scope of measurement is. Are you evaluating one marketing campaign? Or users living in a specific geographic location?

3. Reports: Using the answers from the previous points, determine which analysis will provide the most conclusive and helpful reports. Google Analytics? The insights provided on social media platforms? A client survey? 


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