The Ideal Posting Frequency: When to Post on Social Media

When it comes to posting frequency on social media, it's hard to find a one-size-fits-all solution. By analyzing various studies and sources, we have come up with what we think is the best strategy for posting to social media and summarized it in this easy-to-read infographic!

When creating your social media strategy, you should remember there are no general rules for optimal posting frequency. How often exactly one should post and where is individual and depends on the respective goals. It is important to gain experience with your own target group and develop a sense for them. However, there are studies and guidelines for the different channels. Our infographic shows recommendations derived from reviewing studies done on this topic.

One thing is certain: Quality beats quantity. In case of doubt, one should share fewer, higher-quality content pieces rather than a large amount of lower-quality posts. It is also important to be continually active on your pages. Being active and regularly posting interesting and entertaining content is critical to success on all channels.

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