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Infographic: Topic Creation for Content Marketing

Being able to just pluck those inspiring, successful content ideas out of the sky is a rare talent. This Textbroker Mindmap is here to show you the 4 simplest routes to finding new ideas for your blog and more.

Being able to just pluck those inspiring, successful content ideas out of the sky is a rare talent. Fortunately, there are numerous methods to help you find those inspiring ideas. This Textbroker Mindmap is here to show you the 4 simplest routes to finding new ideas for your blog and more.

Whether it’s through research, observation, evaluation or brainstorming: Once you know what motivates your target audience, you can use this knowledge to guide your content. Combine this knowledge with creative brainstorming and tools, and you’ll quickly be on your way to those engaging ideas for your content campaign.

This Infographic offers an overview of the possible routes to successful topic creation:

  • Brainstorm: Understand your target audience and their needs.
  • Observe: Monitor what the market and competition are saying about your brand.
  • Research: Analyze up-to-date content, current trends and search terms.
  • Evaluate: Get your users’ feedback.

You don’t have to follow these tips in any particular order. You don’t even have to use all of these methods each time. The art of topic creation lies in the refined combination of all methods.

Mindmap Infographic Full

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