Skip to main content

Keeping Content Unique: How Textbroker Checks for Plagiarism

To ensure that all content our authors provide is unique, every submitted article goes through our proprietary 3-fold Plagiarism Check. If a piece of content isn’t unique, we ask the author to revise it to uphold this promise. New authors are frequently curious about this system, so today, we’re providing a brief look into Textbroker’s plagiarism checking process.


Textbroker Author Management Coordinator

Modern search engines take a lot of factors into account when helping users find what they’re looking for online including the website’s quality, how many people visit the site, and the uniqueness of the page’s content. Textbroker’s clients frequently use the content they purchase from our authors to get more traffic, or visits, to their webpage from people using search engines. Even if a client is not explicitly trying to move her website up in the search rankings, duplicate content can quickly lower a site’s reputation, doing more harm than good.

This is why Textbroker offers a unique content promise to our clients. When someone comes to us to purchase content, they obviously want it to be unique since it would be much easier to copy content themselves if they didn’t care about uniqueness. To ensure that all content our authors provide is unique, every submitted article goes through our proprietary 3-fold Plagiarism Check. If a piece of content isn’t unique, we ask the author to revise it to uphold this promise. New authors are frequently curious about this system, so today, we’re providing a brief look into Textbroker’s plagiarism checking process.


What Happens after you Click “Submit”


When an author submits a finished order, the content is immediately sent through a series of automated plagiarism checkers. These programs check the content for similarity to tens of millions of pages across the internet and report back to our system the degree of similarity to any matching documents. Obviously, pieces of content on the same subject will have some similarities, but that doesn’t mean they’re copied. This is why content that shows no similarity to any pages on the internet will be sent straight to the client while orders displaying noticeable similarity to other pages will be sent to Textbroker staff for manual review.


Results are Checked by Humans


Any time our plagiarism checks flag an order as being similar to another piece of content, the order is reviewed by an in-house editor or staff member trained to spot copied content. That person will be able to see a couple of things:

  • The order content submitted by the author
  • The pages or documents from the internet flagged as similar by our checks
  • Any orders submitted to Textbroker containing similar content
  • Any words or phrases the order has in common with those pieces


Here’s an example of what a Textbroker employee might see when an order is flagged as similar to another piece of content:


Plagiarism check to be sent back


This example shows content that would be sent back to the author for revision. The first three highlighted words are not a problem; those words probably occur together millions of times across the internet and don’t represent a copied thought or idea. The second set of highlighted words, beginning with “When he saw these men … ,” is not acceptable. Any completely copied sentences or uncommon phrases not specifically requested by the client are considered plagiarism and will be sent back for revision.  The second block of highlighted words is a problem, too; even though it’s not a complete sentence, it is highly unlikely that two different people would use the exact same descriptions of the man’s clothing. This kind of similarity can hurt a website’s search rankings as well.


Here’s another example of something that might be flagged as copied:


Large amount of plagiarism flags


While this content doesn’t contain any explicitly copied sentences, an order containing a large amount of flags like this might be sent back as well. This type of flagging can be indicative of a type of spinning where, instead of writing unique content based on information found elsewhere, an author simply uses a thesaurus or other tool to swap out some of the words in their content. Because this does not change the structure or add additional value to the text, this can hurt a site’s search rankings and does not comply with Textbroker’s uniqueness promise. Keep in mind that results like this are always reviewed by staff to make sure the content really does appear to be spun. Some highly technical orders may contain a lot of flags without actually being spun.


Finally, here’s an example of some text that our automated plagiarism checkers may flag as plagiarized but that would not be sent back to the author to make changes:


commonly flagged words


The content above does have some words in common with other sources on the internet, but these flagged words could easily be used in content about a wide variety of topics and are really not possible to rephrase. A trained staff member would look at this content and quickly realize it is not plagiarized, and the content would immediately be passed on to the client. Things like proper nouns, addresses, and unalterable legal disclaimers are often flagged as copied by the checks, but we do our best to avoid sending articles for revision for these things.


Content uniqueness is important to us at Textbroker, and we want it to be important to our authors as well. For more tips on writing unique content, including rewrites, based on information found online, check out our Rewrites and Recaps blog post. If you’re an author and have any questions about our plagiarism checks, please email us at [email protected].


Begin your freelance career by writing at Textbroker.
Sign up today!

Register for Free!


John Thomas Bakkila 10. September 2018 - 6:58

This is an excellent article. In my mind, authors are creative, visual thinkers. Having a simple explanation such as this is invaluable. Now I can visualize before writing, which is a great help. Thanks Y’all!


Jasmine 22. May 2019 - 19:57

This scares me, to be honest. Looking through those examples makes me thing that just about anything can be flagged as "plagiarism." If you think about how massive the internet is, you have to realize that there are tons and tons and tons of pages about any particular topic. It’s very possible that a writer could write unique content that they thought of by themselves, and some phrases happen to be similar to what someone else wrote, but it’s pure coincidence. That would be flagged as "plagiarism." There are only so many ways to phrase the same thing. People are putting new content onto the internet every single day, so the more time passes, the worse it gets. What I mean is, I worry that more and more things will be falsely marked as plagiarism.


L 24. May 2019 - 4:05

I find it odd that writers are expected to come up with original content but hand it over to another who will claim it as his or her own.


Mr. Blah 19. January 2020 - 5:39

Thanks for the explanation. Did not consider the technical responsibilities this service must ensure to its clients.


JoeHx 29. January 2020 - 20:02

As someone who needs content, it’s nice to know that I don’t have to spend too much time checking for plagiarism on my own.


Do you have a question or an opinion on the article? Share it with us!

Your email address will not be published. Required fields are marked *



Textbroker offers an extended level of service with the Managed Service option. Managed Service gives you additional support and a personal account manager when you want us to manage your projects for you. Find out more here.

Request a quote


Do you need up-to-date content? Then manage your project through Textbroker’s Self-Service. You choose the quality level, price, and author for your content.

Register for free!


Thousands of authors from across the U.S. earn money with Textbroker, the leading provider of unique, custom content. Become a Textbroker author now and access thousands of projects to choose from.

Register for free!