Skip to main content

Learning the Importance of Content Marketing

Textbroker International is in the business of providing quality content to our clients from all over the world, and the content that they’re looking for is constantly changing. Companies have recognized how powerful search engines can be for promoting their business, and this is the main reason why a company like Textbroker is able to thrive.

Textbroker International is in the business of providing quality content to our clients from all over the world, and the content that they’re looking for is constantly changing. Companies have recognized how powerful search engines can be for promoting their business, and this is the main reason why a company like Textbroker is able to thrive.

Part of what we do here at Textbroker is analyze the trends of online content and do our best to stay up to-date with these trends in order to meet our clients' needs. Not too long ago, clients made the focus of their content directed toward targeted keywords and keyword phrases. Google and other search engines saw these keywords and would give clients better rankings based on how often these keywords and phrases showed up on their site. This strategy is better known as Search Engine Optimization, or SEO.

SEO is one of the most profitable industries in the world today because the amount of exposure a company can get from high rankings is invaluable. One of the most important items a website has always needed to maintain a high ranking is to have unique content on a regular basis, and this is why clients continue to order from Textbroker. Recently, the search engines are not only looking for unique content but quality content as well, and this is why content marketing is the new direction that our clients and Textbroker are headed in.

What is Content Marketing and Why is it Important?

A company can spend thousands of dollars on search engine optimization for organic rankings or spend money on pay-per-click campaigns, but at the end of the day, if their content isn’t informative to the reader about their product, then they won’t make sales. This is where content marketing comes into play. Content marketing is the technique of distributing unique content on a regular basis, but the information is accurate and helps promote sales. For example, someone can go to Wikipedia if they simply want information about a destination, but a website that’s optimized for content marketing will make the reader excited to visit the destination, spend money on a hotel, rent a car and enjoy other activities while they’re there.

Content marketing is important because businesses need to see a return on their investment. When they’re spending money on their website and marketing campaigns but not seeing a profit as a result, their marketing dollars aren’t being well spent. Because the Internet is the number one way people find information they need, these businesses must use this resource as a primary form of marketing their products or services.

How Does this Affect You?

Many authors read the order instructions and simply provide the information needed to meet the client’s specifications, but recently clients have been looking for more “flare” in their content. They want their readers to connect to the content and enjoy what they're reading in the same way that memorable commercials entice viewers to spend money on the product or service shown. This means Textbroker authors are being encouraged more than ever to inject some personality in their writing and have fun with what they write.

Some of our managed clients are the biggest names in online retailers, travel websites and other major industries and place hundreds to thousands of orders on a regular basis. We’ve noticed that they’re beginning to provide us with samples of energetic, fun and sometimes humorous samples that they would like authors to mimic in their writing style. So as an author, it’s important to recognize these trends as well in order to keep writing for these big clients and have work on a regular basis. You may be one of the best writers that Textbroker has ever seen that produces well-researched content, but if it doesn’t match the style and tone that a client is looking for, you might receive a very time-consuming revision.

We want to encourage you to have fun with these orders and not be afraid to show your personality in your writing. They say it’s not considered work when you’re having fun doing what you love, and that’s our hope for all of our authors here at Textbroker!

 

 

 


Similar posts


No comments available


Do you have a question or an opinion on the article? Share it with us!

Your email address will not be published. Required fields are marked *

*
*

Managed-Service

Textbroker offers an extended level of service with the Managed Service option. Managed Service gives you additional support and a personal account manager when you want us to manage your projects for you. Find out more here.

Request a quote

Self-Service

Do you need up-to-date content? Then manage your project through Textbroker’s Self-Service. You choose the quality level, price, and author for your content.

Register for free!

Authors

Thousands of authors from around the globe earn money with Textbroker, the leading provider of unique, custom content. Become a Textbroker author now and access thousands of projects to choose from.

Register for free!