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Love Your Content And Your Customers Will Too

You may have heard that great relationships are founded on loving yourself first. Whether that’s true is a subject for daytime talk show hosts to debate, but there’s no arguing that your customers fall in love with your content when you love it too. Your vision for your content should excite you; when it does, that excitement inspires your writers and ultimately your customers.

You may have heard that great relationships are founded on loving yourself first. Whether that’s true is a subject for daytime talk show hosts to debate, but there’s no arguing that your customers fall in love with your content when you love it too. Your vision for your content should excite you; when it does, that excitement inspires your writers and ultimately your customers.

You wouldn’t write a love letter by sprinkling a certain percentage of keywords throughout otherwise dry text on a sheet of torn looseleaf paper. You’d take your time to address your sweetheart directly, write from the heart and make your prose sing. Customers like to be romanced as well, and part of wooing them to your products or services is treating them as though they were your sole focus. Creating custom content to appeal to each segment of your market makes every customer feel valued.

Imagine that you own a pizzeria and want to maximize your business. Everyone loves pizza, but they love it for different reasons. Custom content addresses those differences and gives every customer a reason to order your pizza. College students might be interested in low prices, while foodies would be attracted to hand-tossed dough and house-made sauce. In a local parenting blog, sell your pizza by the slice as a way to keep the whole family happy for dinner. Market the same single-slice special to local workers looking for a fast, filling lunch option. Specialized content is effective content.

Customers can only fall in love with your content if they can find it. Writing for online markets means attracting the attention of search engines as well as engaging human readers, so keywords and phrases are still a vital part of content creation. The major search engines have gotten far more sophisticated than the old keyword-counting algorithms that only tracked how often a term appeared. Contextual search algorithms rank pages containing related search terms and longer phrases more highly than keyword-stuffed content. That’s good news, because it lets your content writing team focus on integrating search engine optimization tools with great writing.

A professional article writing service weaves your own enthusiasm for your products or services with SEO-friendly contextual search terms and targeted content. Online content writers specialize in attracting the attention of search engines and human readers, so putting your ideas in their hands makes sense. It’s a writer’s job to make you look good, but giving them guidance produces better results. Assigning natural keywords is a good start, but involving the writer in engaging the target audience is even better. Even Cyrano de Bergerac needed a little inspiration from Christian to write his best work. Give your writers that initial spark and let them romance your customers.

When customers love a blog post or newsletter, they share the love via social networks. Give your customers reasons to fall in love with your content by focusing it, polishing it and making it easily accessible.


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