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Merging Online and Offline Content in the Pet Care Industry

Acquiring high quality content is one of the best ways to make your pet care supply company stand apart from your competitors. After all, studies have indicated that 83 percent of U.S. consumers use the Internet to research products before they make a purchasing decision, and it is vital to have solid written content in place that will increase your search engine ranking.

Acquiring high quality content is one of the best ways to make your pet care supply company stand apart from your competitors. After all, studies have indicated that 83 percent of U.S. consumers use the Internet to research products before they make a purchasing decision, and it is vital to have solid written content in place that will increase your search engine ranking.

What Specific Challenges does the Pet Care Supply Industry Face?

According to the American Veterinary Medical Association, the number of pet owning households has been steadily rising since 1998, but the total amount of pets in each of these homes is declining. Due to this, each company in the pet care supply industry is faced with the task of getting their items in front of as many consumers, veterinary offices, grooming shops and specialty stores as possible while dealing with a bloated marketplace. After all, everyone knows that people love their pets, but if they are opening their homes to fewer four-legged companions, this is troubling for the pet care supply industry. Additionally, the industry is plagued by food recalls that can make it difficult for consumers to know which companies they can trust. 

How does Written Content Impact My Pet Care Company's Search Engine Ranking? 

Google's algorithm changes place a major emphasis on creating and maintaining quality written content and links. In other words, all of your web content needs to contain proper grammar and spelling to help you achieve a high ranking, including your blog posts, product descriptions and press releases. Therefore, tweaking your website with quality content can help you take advantage of the fact that the first four sites listed in each Google's search capture more than 40 percent of all click-through traffic.

The Importance of Using a Skilled Copywriter for Offline Purposes

Although most companies have transitioned into utilizing the Internet as one of their main marketing resources, it is still necessary to create marketing materials that people can physically hold such as brochures. Keep in mind that anyone who finds a typo, misspelling or grammatical error in one of your offline sales materials is going to feel less confident in your company's ability to produce quality products. Fortunately, you can easily use the services of a skilled copywriter to bring your offline and online materials to life to help you capture a bigger portion of your target market. As an added bonus, you can outsource your copywriting needs via Textbroker to receive professional level results at a fraction of the cost of having a writer on staff. 

How does Having a Strong Internet Presence Improve Sales?

One of the main aspects of having a strong Internet presence is developing content that is well-written and includes proper SEO techniques. It is also important to note that publishing new blog entries and web content on a regular basis will enable you to position your company as an industry leader. Keep in mind that it is natural for consumers to be wary at first, but they will be much more likely to become loyal customers if your company's knowledge about the industry comes through via your written content. Therefore, adopting a strategy that fully embraces quality written content will drive up your website traffic numbers and help you increase your profit margin.


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