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Product Description Writer – How to Get Product Descriptions that Sell

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If you have an e-commerce website, you may think your checkout function is its most important part. Just as significant, however, are the product descriptions you publish. What you say about your products, specifically the keywords you use to describe them, can be a make-or-break proposition for customers who primarily buy their products online. Textbroker is set up to allow clients like you to get the content you need at reasonable prices. Whether you’re a small business owner, content manager, marketing manager or any other professional who regularly deals with product descriptions, you don’t have to struggle to get the work done and published online.

Why Are Product Descriptions Important?

Pictures may be worth a thousand words, but they can’t always describe what products do and the solutions they offer. Great product descriptions enhance your customer experience by listing the details needed to make an informed buying decision and help your item stand out from those sold by your competitors. The primary goal of a well-written description is to boost sales, but it will also attract more leads and customers while increasing your SEO rankings and organic traffic, leading to greater product visibility.

Product descriptions should sell items, not just tell potential customers about them. Poorly written e-commerce product descriptions can drive customers away from your website instead of getting them to put the item in their cart. In addition to being well-written, different types of descriptions might be required for different platforms. This is why it’s essential to find a product description writer who knows the differences. At Textbroker, our e-commerce content writers frequently write the following types of descriptions:


  • Online stores – accurate descriptions to drive traffic to your website and increase your visibility

  • Amazon products – no-nonsense descriptions that detail key product uses and attributes, often in great detail with multiple sections

  • eBay products – descriptions that help bargain hunters find the right item to fit their needs

  • Etsy products – descriptions to aid customers looking for unique clothing and gift items

  • Shopify products – descriptions that help create and identify your brand

  • Dropshipping products – descriptions that will convince customers why they should buy third-party goods from you



Getting the type of descriptions you need from the best affordable product description writer is easy when you work with Textbroker.

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The Elements of a Great Product Description

perfect product description

All comprehensive product descriptions that sell your items to the right customers have several elements in common. Before writing begins, have your marketing department develop one or more target audiences and one or more personas within each audience. By doing so, you can more easily find the right structure for your descriptions.

Other important elements needed to craft winning descriptions include the following:


  • Features and benefits – Knowing buyer personas will dictate which features and benefits your description requires. Communicate what your customer needs to know about the product and how it can help them so you can make the sale.

  • Branding – Your brand should have a certain tone. Descriptions for clothing will sound and read differently than those for computer products, but overall, readers should be able to recognize your brand’s content.

  • Scannability – Use subheadings, bold text, bullet points and the like to make your descriptions scannable so customers can easily find the information they want.

  • SEO – Perform keyword research and place words and phrases strategically so Google and other search engines will find your page. Remember not to overstuff the description, however.

  • High-quality images and videos – Video and other visuals not only boost your SERP rankings, but they can also give your customers valuable information on how to use your product in a digestible and engaging way.

  • Mobile-friendliness – Optimizing your e-commerce website for mobile shoppers is a necessity. Pixel Union noted that 40% of online shoppers use their mobile devices to conduct research prior to making a purchase.

Why You Need Product Description Writing Services

Time is of the essence in virtually every business venture, and quite frankly, most business people don’t have enough time. Several factors contribute to not having enough hours in the day to get everything done. If you are a small business owner, you wear many hats. You may have the ability to write business correspondence well, but you’re completely lost when it comes to describing products. If you manage a small staff, you may not have the resources to hire specialists, so either you or one of your staff attempts to do the writing work. The lack of time can also lead to poorly written content. Yet other businesses may have to produce too much writing in a short amount of time to accomplish the job on their own. All of these scenarios point to reasons why you owe it to yourself to find the best affordable product description writer.

Once you have found the online product description writer, or writers, that will fit your needs, you can concentrate on the tasks you do best, namely performing research, development and running your company. Successful product description writing will require you to do so anyway as you’re bound to get increased traffic and sales, which, in turn, leads to a bigger and more successful operation.


Instead of struggling to write on your own, get product and category descriptions from Textbroker.

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Where to Find Product Description Writers

find product description writers

Once you have decided to outsource writing your product descriptions, you have countless places to find a writer. You can work directly with freelancers, finding them on job boards or even social media. This method gives you the vantage of not having to pay an intermediary for the work done. The disadvantage is that using only one freelancer can be impractical if you need a lot of descriptions. At the same time, you’ll get the same writing style over and over again.

Contracting with an agency to write online product descriptions is another possibility. This will give you secure processing with guaranteed quality, but you may also have to pay high fees that often include products and services you don’t necessarily need.

Platforms like Textbroker are popular as well. On these websites, you can generally find quality work from writers with a wide range of specialties, all at a great price to fit your budget. This alternative is scalable as you won’t have to deal with long-term contracts. Plus, it can be a time-saver, especially when you need to get a lot of work written quickly.

Another alternative is using a product description generator. Instead of having a live person do the work for you, all you need to do is plug in a few keywords, and a machine produces the content. Product descriptions are formulaic, which is why machines are up to the task. While machines can generate content quickly and cheaply, they have disadvantages like awkward phrasing, grammatical errors or even inaccurate information that may result in your site bring penalized by Google for using machine-generated content.

Why Work With Textbroker?

Textbroker offers various advantages that you won’t find from other content platforms. Our services don’t involve long-term contracts, so you can easily scale your participation. Place as many or as few orders as you want at any length. Pay only for the number of words your chosen online store product description writer produces. You’ll never encounter fixed costs or extensive paperwork.

Textbroker’s selection of product description copywriters is diverse, too, allowing you to find many who are knowledgeable in a variety of business areas. Filter writers by skills, knowledge, quality level and other requirements.

Obtain product descriptions in 36 languages and even get your existing content translated into the language of your choice. Best of all, we perform a duplicate content check on all work generated, so you’ll always get fresh, original content that all online search engines will love.

Product Description FAQ

press release FAQ

What should a product description include?

Every product description should have several essential elements. These include the official brand and product name, features, benefits and how to use the product in question. Depending on the length of the description, your preferences and audience, you may also want to include technical specifications, shipping details, reviews, calls to action and other pertinent information. Include photos and videos on how to use the product to garner additional interest.
 

How long should a product description be?

You’ll find no set length for product descriptions. How long yours runs depends on several factors such as your industry, the number of keywords and phrases as well as the complexity of your product. Technical items, such as computer components, will need more explanation than a dress or another piece of clothing, for example.
 

How do I optimize product descriptions for SEO?

Optimizing your descriptions for SEO requires the inclusion of relevant keywords, which often list the product’s most important benefits and features. You’ll also want to structure the description with easily scannable elements like subheadings, bullet points, checklists, enumerations, highlighted key facts and so on. You should also ensure that your webpages are mobile-friendly and have an optimized URL, H1 and meta description.
 

How much does it cost to hire a product description writer?

Probably the least expensive option is using AI content generators. Many of these sources are available free on the internet, but they have major drawbacks. The content you receive will often seem awkward and stilted and may even have incorrect grammar, so you might spend time rewriting the end product.

Working directly with freelancers can cut out the middleman cost, yet at the same time, you may not get the quality of work you desire or even get the work at all. Contracting agencies will put a premium on top of the freelancer’s cost, but you might also have to pay for other services that you don’t necessarily need. The price you pay for freelancers, no matter where you go, will depend on the writer’s quality, experience and specialization. Expect niche products to command writers with high prices.

Platforms like Textbroker will give you the best value for the money as you can select writers based on specialty, experience, level of quality and more to guarantee that you get the results you’re expecting. You never have to pay for work that doesn’t meet your standards.

With such guarantees, you can find an effective solution for writing product descriptions at Textbroker.


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