Product Description Writing Service – How to Get Product Descriptions that Sell
Find experienced product description writers who can help take your e-commerce sales to the next level.
If you have an e-commerce website, you may think your checkout function is its most important part. Just as significant, however, are the product descriptions you publish. What you say about your products, specifically the keywords you use to describe them, can be a make-or-break proposition for customers who primarily buy their products online. Textbroker helps clients like you get the content you need at reasonable prices. Whether you’re a small business owner, content manager, marketing manager or any other professional who regularly deals with product descriptions, you don’t have to struggle to get the work done and published online.
Why Are Product Descriptions Important?
Pictures may be worth a thousand words, but they can’t always describe what products do and the solutions they offer. Great product descriptions enhance your customer experience by listing the details needed to make an informed buying decision and help your item stand out from those sold by your competitors. The primary goal of a well-written description is to boost sales. It will also attract more leads and customers while increasing your SEO rankings and organic traffic, leading to greater product visibility.
Poorly written e-commerce product descriptions can drive customers away from your website instead of encouraging them to add items to their cart. In addition to being well-written, descriptions should be customized to fit your audience and platform. At Textbroker, our e-commerce content writers frequently write the following types of descriptions:
Getting the type of descriptions you need from the best affordable product description writer for hire is easy when you work with Textbroker.
The Elements of a Great Product Description
All good product descriptions have several elements in common. Before writing begins, have your marketing department develop one or more target audiences and one or more personas within each audience. By doing so, you can more easily find the right structure for your descriptions.
Other important elements needed to craft winning descriptions include the following:
Why You Need Product Description Writing Services
Time is of the essence in virtually every business venture, and quite frankly, most business people don’t have enough time. If you are a small business owner, you wear many hats. You may have the ability to write business correspondence well, but you’re completely lost when it comes to describing products. If you manage a small staff, you may not have the resources to hire specialists. Larger businesses may have to produce too much writing in a short amount of time to accomplish the job on their own.
All of these scenarios point to reasons why you owe it to yourself to find a product description writer. Strong product descriptions lead to increased traffic and sales for your company.
Instead of struggling to write on your own, get product and category descriptions from Textbroker.
Where to Find Product Description Writers
You can work directly with freelancers, finding them on job boards or even social media. This method gives you the advantage of not having to pay an intermediary for the work done. The disadvantage is that using only one freelancer can be impractical if you need a lot of descriptions. You’ll also get the same writing style over and over again.
Contracting with an agency to write online product descriptions is another possibility. This will give you secure processing with guaranteed quality, but you may also have to pay high fees that often include products and services you don’t necessarily need.
Content marketing platforms like Textbroker provide quality work from a large pool of writers with a wide range of specialties, all at a price to fit your budget. This option is scalable as you won’t have to deal with long-term contracts. Plus, it can be a time-saver, especially when you need to get a lot of work written quickly.
Another alternative is using an AI-powered product description generator. Instead of working directly with a writer, you can input key details about your product, and the tool will quickly generate a draft. Today’s AI tools are capable of producing structured, readable content in seconds, which makes them an efficient option for businesses managing large catalogs.
AI can speed up the writing process. But, it may miss important nuances such as brand voice, competitive differentiation, technical accuracy, or platform-specific requirements. You might want to use AI as a starting point. Then, hire experienced human writers or editors to refine the messaging, ensure accuracy, and optimize performance for search engines and conversions.
Why Work With Textbroker?
Textbroker offers various advantages that you won’t find from other content platforms. Our services don’t involve long-term contracts, so you can easily scale your participation. Place as many or as few orders as you want at any length. Pay only for the number of words your chosen online store product description writer produces. You’ll never encounter fixed costs or extensive paperwork.
Textbroker’s selection of product description copywriters is diverse, too, allowing you to find many who are knowledgeable in a variety of business areas. Filter writers by skills, knowledge, quality level and other requirements.
Get product descriptions in 36 languages and have your existing content translated into another language of your choice. Best of all, we perform a duplicate content check on all work generated. You’ll always get fresh, original content that all online search engines will love.
Product Description FAQ
What should a product description include?
Every product description should have several essential elements. These include the official brand and product name, features, benefits and how to use the product in question. Depending on the length of the description, your preferences and audience, you may also want to include technical specifications, shipping details, reviews, calls to action and other pertinent information. Include photos and videos on how to use the product to garner additional interest.
How long should a product description be?
You’ll find no set length for product descriptions. How long yours runs depends on several factors, such as your industry, the number of keywords and phrases as well as the complexity of your product. Technical items, such as computer components, will need more explanation than a dress, for example.
How do I optimize product descriptions for SEO?
Optimizing your descriptions for SEO requires the inclusion of relevant keywords, which often list the product’s most important benefits and features. You’ll also want to structure the description with easily scannable elements like subheadings, bullet points, checklists, enumerations, highlighted key facts and so on. You should also ensure that your webpages are mobile-friendly and have an optimized URL, H1 title and meta description.
How much does it cost to hire a product description writer?
Probably the least expensive option is using AI content generators. Many of these sources are available for free on the internet, but the content you receive may seem awkward or out of alignment with your brand voice, so you might spend time rewriting the end product.
Working directly with freelancers can cut out the middleman cost, yet at the same time, you may not get the quality of work you desire or even get the work at all. Contracting agencies will put a premium on top of the freelancer’s cost, but you might also have to pay for other services that you don’t necessarily need. The price you pay for freelancers, no matter where you go, will depend on the writer’s quality, experience and specialization. Expect niche products to command higher-priced writers.
Textbroker gives you the best value for the money as you can select writers based on specialty, experience, level of quality and more to guarantee that you get the results you’re expecting. You never have to pay for work that doesn’t meet your standards.
With such guarantees, you can find an effective solution for writing product descriptions at Textbroker.
Don’t delay your SEO product description projects any longer. Find a product description writer today at Textbroker!