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Public Relation Firms and Content Marketing

Content marketing is the latest trend for inbound marketing. It's a way to bring customers to you instead of going after them through cold calling or direct mail packages. Content marketing generates new leads by providing valuable information that targeted customers want to know about. For a public relations firm or PR firm, using various forms of content marketing will not only bring in new clients, but also help those clients to increase their sales and revenue.

Content marketing is the latest trend for inbound marketing. It's a way to bring customers to you instead of going after them through cold calling or direct mail packages. Content marketing generates new leads by providing valuable information that targeted customers want to know about. For a public relations firm or PR firm, using various forms of content marketing will not only bring in new clients, but also help those clients to increase their sales and revenue.

Blog Posts, Articles and Press Releases

The best channel for content marketing is a company blog. A blog is an effective way to control all the content a company owns. It also helps to establish relationships with potential customers. Another effective content marketing strategy is to provide guest posts for other blogs, and articles for business journals, websites, or trade publications. Press releases distributed to major news wire websites on a regular basis also help to grow a business. The topics for all this content should be related to solving common business problems such as generating leads, branding, social media, improving website traffic, and using new types of press releases such as video press releases. 

Case Studies and White Papers

Two other types of content marketing are case studies and white papers. A public relations firm or PR firm can craft case studies or success stores centered on a client who has achieved a business goal thanks to the efforts of the PR firm. Case studies show how a company has successfully solved a business problem for a client. Offer these case studies on your company website. White papers are more in-depth and researched, and show the solution to a business challenge such as online reputation management. A PR company can offer the white paper on the website for free in exchange for an email address. This helps to build an email list for future marketing purposes.

Hire a Content Creation Provider

As a public relations firm or PR firm, you need to provide a large volume of fresh content on an ongoing basis. If you don't have writers on staff, you can hire Textbroker, a content creation company. Textbroker is the middleman, bringing professional writers and businesses together. Textbroker hires, screens, and rates each writer. By using Textbroker for your content marketing needs, you are assured of getting quality articles, blog posts, press releases, case studies and other marketing materials.

Public relations firms are embracing the new strategies offered by content marketing. It's a way to establish expertise by educating potential clients about the various ways to sell more products and services.


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