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Revision Rage

Revision Rage? 11 Tips for Navigating Our Largest Managed Project

We've just finished our first 1,000 orders for our largest managed project (client 2134413)! Thank you to all authors that have helped so far! We have another aggressive deadline looming, so we wanted to provide additional feedback to reduce revisions and help authors write orders more efficiently. Many revisions being sent address the same problems. Following the 11 tips below will mean less revisions and less time spent on orders.

Negativity

1. Avoid Negativity

This can be tricky if you're not sure how to approach it. We don't want to reference anything that might appear negative to the consumer. For example, words like "only," "however," and "even though" can have negative connotations. "Even though this product only comes with two ports, it still..." Just say "This product comes with two ports." You still get most of the word count, and it doesn't sound negative at all. Also, if a product doesn't come with something- like an accessory- please don't mention that in the content. "X doesn't come with a cable," is considered negative and unnecessary.

Superlative

2. Ditch the Superlatives

What's that mean? Don’t imply that a product is the very best in some way.

  • "Built with the highest quality graphics, this item..."
  • "This product contains the best available software..."
  • "This graphics card has the fastest processor on the market."

Get the picture? Basically, all words that end in "est" should be scrapped. "Superior" is another word you should swap out with something like "excellent" or "great". 

Warranty

3. Forget the Warranty

Do not mention anything about a product's warranty. The warranty could be expired. Don't tell the reader to contact the manufacturer for warranty information, either, as this is true of all products and is considered filler. 

Onsite

4. Stay On-site

We've seen orders that recommended videos on YouTube showing how to do repairs, orders that told readers to go to the manufacturer's site for information, etc. Remember, we want them to stay on this one page to purchase the product, so we shouldn't tell them to go elsewhere for more information. All the information they may need before purchasing should be included in your description.

Happy Customers

5. All Customers Are Happy Customers

You shouldn't reference that the manufacturer has great customer service. This is filler content and makes it seem like they might not be happy with the product. 

Model

6. Model Behavior

The only model numbers that should be used are those for the product itself and any included in the keywords. Phrasing like "This product is compatible with model xyz and abc" should be avoided. On the other hand, referencing compatible brands is acceptable and encouraged. 

Comma

7. Don’t Forget the Comma!

Please use the serial comma consistently for this client. It’s acceptable, correct, and practically wonderful!

Topic

8. Stay Topical

These orders should stay focused on the product, its uses, its specs, and its benefits to the user. Filler- aka "fluff"- should be absolutely minimal. Generalized statements with high word count and no real value will be axed. Each sentence should tell the reader something they need to know about the product. For example, "The battery will last a long time" is not informational. How long? What type of battery? 

Keywords

9. Keep the Keywords

All relevant keywords should be used the appropriate number of times. Duplicates and irrelevant keywords, however, are not required and should be left out. 

Word Count

10. Each Word Counts

Remember, the order needs to be 500 words before the keyword list at the bottom. 

No Comparison

11. No Comparison

Avoid comparing the product to other products and/or brands. This can be anything from the general: "Unlike other processors, this one..." to the more specific: "This doesn't have the [spec] that you may find in the Mac Book. This Apple computer..."

Not working on this project yet and want to be? Contact managedclients@textbroker.com

Frustrated with revisions or want to reduce time spent on orders to increase your payout? Check out our 11 tips for crafting picture perfect orders for our largest managed project!

Comments

I'mTheOne

Given that I devour content that provides the how and why of something, I thoroughly enjoyed reading this helpful article. It gives authors specifics of types of questions they most often post about in forum discussions. My compliments to the author who penned this practical checklist for writing these orders.