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315929 8. August 2014 - 9:38

It's better for underwater bears to read on the beach than to read underwater–unless they have waterproof iPads.


11582 9. August 2014 - 2:50

Hey guys,

I'd like to offer some constructive criticism going the other way.  Have you done your best to educate clients about trying to over do it with keywords?  The main reason I end up even approaching having filler in my writing is that keyword requirements are set fairly poorly.  I recently had a conversation with a client who thanked me for pointing out that one use of his keywords was good, but 2-3 times as required by the auto setting was extremely bad for a 300-400 word article.


Just a thought.


Liza 20. April 2018 - 13:48

I think I can shed some light on "toast broken" as it happens to be a subject I am currently researching! To gain greater understanding, we must first examine the definition of another phrase: "to break bread" , veering sharply around the biblical connotations, this can be taken to mean something along the lines of sharing a meal together. A gesture of friendship, or perhaps a bid to mend a broken one.

So why does bread become toast? Well, basically because the bread is stale! We are trying to make it taste more palatable, which, as far as this metaphor is concerned, is a pretty dire situation to be in… Previous attempts at harmony have obviously failed and yet with optimistic perseverance the uneaten broken bread has been browned and proffered with good intentions.

Sadly, the scene of "toast broken" that we see before us indicates that the reconciliation has in fact gone horribly wrong; tempers have flared, butter would indeed, and did in fact, melt. The friendship is irreparable; Toast Broken! (No wonder the bear is distressed…)


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