There are a lot of content marketing myths out there that need addressing. This article aims to debunk those myths and provide a little more clarity.
What is the best way to document your content strategy? What should your content strategy document contain? Read our blog for these tips and more.
For a content strategy to be successful, it has to be documented. Discover what it takes to create a successful content strategy, step-by-step, in this infographic.
Good planning is half the battle, and that certainly applies to the regular publication of content. Only by continuously and purposefully supplying your readers, as well as Google, with quality content can you ensure that content marketing efforts are not simply wasted.
An editorial calendar helps maintain long-term strategic content planning and implementation for websites and social media, helping to secure content objectives. In companies where several people are involved in the publication of content, an editorial calendar provides an essential overview. But even when just one person is responsible for controlling content, it offers a documented guideline that also provides internal confirmation of the scheduled publication of content.
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As vital cog to online marketing success, content marketing has seen a boom in recent years. Several trend studies have shown that up to 60% of marketers plan to increase their content marketing budget this year. But, as businesses increase their content budgets, we are beginning to see a lot of noise. It’s becoming more difficult to break through the static and reach potential customers.