Jonas Weber is a freelance SEO consultant and a former member of the search quality team at Google. In this interview, he talks about current trends and developments in search …
Everyone wants to know the secret search algorithm that Google uses for their rankings. It is clear that a variety of factors go into the rankings of a Google search. To view the most relevant results to each user, the algorithm is updated and refined on a regular basis.
In order to effectively analyze your results from content marketing, you will need to use a software program that provides a wide variety of information, such as the geographical location and the age range of each user, the amount of time for which a visitor remains on particular pages and the webpage that each guest has visited before reaching your website. The most efficacious program that provides this information is Google Analytics.
This week’s list highlights how to start planning next year’s marketing strategies, if Google thinks too highly of themselves, how to ruin your SEO efforts instantly and cashing in on the mobile market.
Online marketers are the Lando Calrissian to Google’s Empire. I’m not saying that Google is evil. It’s a company with a mission – to have/organize all the world’s knowledge. Knowledge is power, so this is like stating that you want to take over the world, just as the Empire rules the galaxy. They may have the best of intentions, but Google is clearly the organization that defines the rules.