It’s not a secret: Good content is what makes a website worth reading and thus successful. So the main goal of every author should be to write engaging content that’s useful to the reader. However, deciding the specifications for the content is the client's responsibility, and often it can be difficult to convey to an author exactly what you want. It’s not only a matter of choosing the right topic; you must also address your target group appropriately. In addition, the search engine's demands must still be met. Although Google is getting better at identifying content and its quality, even the best content can still have a lower ranking if it’s not optimized.
A primer on keywords and how to incorporate them effectively
Zac Johnson, an accomplished entrepreneur and well-known blogger who has been involved in nearly every facet of affiliate and online marketing, recently interviewed Textbroker CEO, Phillip Thune. Johnson inquired about the best content creation strategy, the future of Google and the success of Textbroker.
Keywords are the lifeblood of both SEO and PPC advertising, and to successfully market your business, you’ll need to pick the right ones. Good keyword selection requires a little analysis, a little planning ahead and a lot of trials.
A good content order description gives the writer all the information necessary to get you the right content on the first draft. Bad order descriptions often result in a revision request, perhaps even two or three. We’ll take a “bad” order and transform it into one that will quickly produce the type of content that we really need.