Textbroker and SEMrush: Product Descriptions to Boost Sales
In order to rank highly on search engines and favorably among consumers, it’s crucial for e-commerce companies to provide captivating content that’s unique and beneficial to readers, rather than using generic product descriptions.
In order to rank highly on search engines and favorably among consumers, it’s crucial for e-commerce companies to provide captivating descriptions that are unique and beneficial to readers, rather than using generic product descriptions.
Product pages now serve multiple functions, including representing the brand as a whole and explaining what it can offer consumers, so content should maintain a positive tone and convey to buyers why the product is so special. Additionally, incorporating strategic keywords is one of the best ways smaller businesses can compete with, and stand out from, larger brands.
However, it can be difficult and time-consuming to create a significant number of similar product descriptions that all sound different, each with original content. And deciding what specific keywords will allow your brand to emerge over the competition is also a challenging task. Find out how SEMrush, the leading competitive keyword and AdWords research tool on the market, can help you form your keyword strategy as well as how Textbroker, the leading provider of on-demand, unique written content, can assist with creating your product descriptions in the blog "Upgrade Your Product Descriptions to Boost Sales:" semrush.com/blog/upgrade-your-product-descriptions-to-boost-sales/.
For more insight into what makes a product description pop and how your business can implement these ideas, check out the webinar "Essential Steps to SEO-Friendly Product Descriptions" with SEMrush Webinar Host, Peter Northrop, and Textbroker CEO, Phillip Thune: semrush.com/webinars/essential-steps-to-seo-friendly-product-descriptions/.
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