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Textbroker Top 4 – The Zoo Comes Knocking

Don’t get spooked out by this week’s back-to-basics ideas, which include using a simple editorial calendar to plan out messaging and content, and strategically selecting SEO terms rather than jumping at obvious keywords, You’ll find out why links still matter, and how Ben Franklin would have approached the crazy world of SEO marketing.

Google’s Panda and Penguin only sound like a couple of the cute little creatures that will be Trick or Treating come Halloween night. The ghosts and goblins that ring your doorbell can usually be bought off with candy, but sometimes it feels like Panda and Penguin would prefer to send your page rank tumbling in a nasty trick rather than accept the sweet SEO treats you hand out to them. Several articles this week explain how to treat them right, so your marketing efforts don’t suffer from those tricky algorithm updates.

Don’t get spooked out by this week’s back-to-basics ideas, which include using a simple editorial calendar to plan out messaging and content, and strategically selecting SEO terms rather than jumping at obvious keywords, You’ll find out why links still matter, and how Ben Franklin would have approached the crazy world of SEO marketing.

It also seems appropriate this week that we re-learn a marketing lesson along with Jay Behr. Michael J. Fox, who starred in the Halloween themed movie “Teen Wolf,” recently reminded Jay about the importance of testing before jumping to conclusions.

Do Links Still Matter in SEO?
We’re all aware that Google’s algorithm changes have thrown the online marketing world into a tizzy. While once there was a frenzy to add links, links and more links, now companies are concerned that too many links can hurt them. Nessa Felleson explains why strategically linking to other sites using carefully constructed anchor text still helps your ranking. She gives you 3 observations and 3 easy steps for ensuring you have high quality links that will boost your ranking.

What Michael J. Fox Taught Me About Marketing
Nobody would ever have imagined that Michael J. Fox, who played a teenage werewolf in one of his early roles, would have such sage advice about marketing. Jay Behr discusses how he re-learned an important lesson about how not giving in to pre-conceived ideas about marketing methods can help you find out what really works for your company.

Keyword Research Basics Part 2: Developing Your Keyword List Like a Professional
This is part 2 in a series on a simple methodology for picking keywords to pull in likely buyers. Put yourself in the target’s shoes, and select long, differentiating keywords that are meaningful to your prospects. You may not generate as much traffic, but you’ll like the traffic you generate, because it will result in increased sales. Read Andrew Glasscock’s entire post to hone your keyword skills.

5 Virtues to Help SEOs Achieve Workplace Enlightenment
Who knew Benjamin Franklin understood SEO marketing so well? Ben Goodsell provides a humorous look at how Benjamin’s wisdom can help us cope with Google’s frequent changes and become better at SEO marketing.


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