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Textbroker Top 5 – The Future of Content Marketing

Marketers now face the challenge of creating and promoting content that adds to the Knowledge Graph at scale for their clients and their own businesses. However, relying too much on any one tactic, whether guest posting, blog comments, blog posts, link building or social media updates, can send a site into overload. Trying to find a balanced rotation of content delivery strategies will be the next challenge for marketers.

Content marketing in 2012 is all about engaging the audience and attempting to turn that attention into profits. Google’s Panda and Penguin updates, along with the announcement of DMCA (copyright infringement) notices harming SEO, shows the search engine’s commitment to content that adds value for the user. Marketers now face the challenge of creating and promoting content that adds to the Knowledge Graph at scale for their clients and their own businesses. However, relying too much on any one tactic, whether guest posting, blog comments, blog posts, link building or social media updates, can send a site into overload. Trying to find a balanced rotation of content delivery strategies will be the next challenge for marketers.

Do you have any tips or strategies for spreading your message without overloading your audience or partners? Share your ideas below!

The Top 5 Articles In Content Marketing This Week

Let’s Fix Blogger-SEO Relations(Skyrocket SEO)

A few bad SEO apples may spoil the blogger bunch. As standard linkbuilding is limited by Penguin, SEOs have moved to guest blogging. The mass requests are turning potential allies – bloggers with engaged audiences – into weary adversaries. This article gives great insight into bloggers’ needs and how to get the right guest post opportunity for your clients or your products.

Can You Identify Link Networks & Bad Neighborhoods? (Search Engine Watch)

Google’s Penguin update made it a near fatal mistake for sites to link to black hat link builder sites. For webmasters and content creators that have large sites with many links, it can seem near impossible to purge all “bad links”. Luckily, there are some easy steps that people can take to clean up their sites and content.

Does Your PPC Budget Match Your Conversion Optimization Budget? (Search Engine Watch)

While having a large PPC budget will draw people to a site, that doesn’t mean that the budget will lead to sales.  It’s important for companies to also invest in conversion optimization to maximize the opportunities of all the new eyes browsing their site.  Matching your PPC budget with funds for conversion optimization can bring you a long way. Part of conversion optimization is text, which correlates to our 50/15 Rule.

Your Blog Is More Than Your Storefront: 7 Approaches to Blog Writing (Content Equals Money)

Most content marketers will have to create substantial blog content.  Creating fresh blog content can seem impossible for people who have to keep a busy blogging schedule, but there are several tips people can follow that will lead to fresh content that is sure to connect with its audience.

The 5 Top Google Analytics Reports for Social Media Marketers (Convince & Convert)

Measuring the impact of social media marketing can be difficult. While subscriber numbers estimated from “likes” and “follows” give some indication of audience, it hardly provides any other useful information. People who want more data about their social media marketing campaigns have several tools available to them through Google Analytics.


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