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Textbroker Top 5 – Google Makes Some Moves

Google’s vision has been evident for a long time.  By offering several online products for free, they hope to serve ads to a large segment of the population.  Google’s main revenue stream comes from online advertising, and their unique business model has been nothing but a resounding success.  This week has seen Google further implement their unique vision in the form of several moves that will further solidify the company’s status as a technology giant.

 

Source: Automotive Digital Marketing

Google’s vision has been evident for a long time.  By offering several online products for free, they hope to serve ads to a large segment of the population.  Google’s main revenue stream comes from online advertising, and their unique business model has been nothing but a resounding success.  This week has seen Google further implement their unique vision in the form of several moves that will further solidify the company’s status as a technology giant.

First, Google bought the Facebook contest and media marketing app Wildfire.  This acquisition allows Google to further expand their social media footprint and gives them a glimpse into Facebook’s marketing machine.  Google also announced that they will be replacing Gmail’s video chat function with a slightly tweaked Hangout feature that is sure to provide better usability for the millions of Gmail users.  Finally, as Facebook’s ad services come under fire for high levels of click fraud, Google stands to profit, as this means the company’s AdWords advertising system still remains the online advertising gold standard.

The Top 5 Articles In Content Marketing This Week

How Markup and Rich-Text Snippets Impact Your Blog (Textbroker)  – As Google refines its search algorithm, content creators are finding new and inventive ways to push their content to the top of search results.  Rich-text snippets are one element Google uses in their ranking algorithm.  By creating accurate and detailed rich-text snippets, a site owner is increasing their chances of achieving a high Google ranking.

Smarter Internal Linking – Whiteboard Friday (SEOMOZ) – Google’s Penguin update changed the way the search engine’s algorithm handled internal linking.  There are several steps that can be taken to ensure that a site’s important pages are ranked highly.  By using smarter internal linking techniques, a site can become more user-friendly and avoid Google’s “content mill” filtering.

5 Overlooked PPC Keyword Research Tools (Search Engine Watch)  – Keywords drive site traffic, and all site owners should be conducting keyword research.  There are many tools that can be used to conduct keyword research and gain knowledge about what keywords drive traffic to a particular site.  Using many different research tools can help provide a clearer picture, and it is best to use every tool available, including lesser-known PPC keyword research tools.

5 Ways to Humanize Your Brand on Twitter (Convince&Convert) – Internet users are aware that they are being marketed too.  After facing years of advertising and Internet marketing, they have become wary of corporations treating them like potential customers.  In this day and age, it’s important for companies to humanize their twitter feeds.  A bit of personalization will ensure that they are connecting with their audience and breaking through the “wall” that most Internet users place between themselves and marketers.

The 8 Biggest Failures With Social Media Marketing (Business 2 Community) – For many marketers, social media sites are still an unknown frontier.  Common sense techniques often fail without providing any hints as to why.  Finding the right formula for a successful social media marketing campaign can be tough, but there are several things that can be avoided to increase the chances of a successful campaign.


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