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Textbroker Top 5 – Presidential SEO Articles

You may not associate website content, design and ease of use with presidential elections, but the folks at the Web Marketing Association compared the websites of the Obama and Romney campaigns using the same criteria the association uses to pick the winners of its annual awards for the best websites.It turns out that content, interactivity and the other criteria that are important to the success of a website selling products and services are equally as important when the goal is to promote a candidate’s message and persuade the voters.

A measure of success in content marketing is making your website visitor-friendly. The aim is to offer content to attract and engage the visitor and, if your marketing strategy proves successful, encourage them stay around long enough to buy your product or service. You may not associate website content, design and ease of use with presidential elections, but the folks at the Web Marketing Association compared the websites of the Obama and Romney campaigns using the same criteria the association uses to pick the winners of its annual awards for the best websites.It turns out that content, interactivity and the other criteria that are important to the success of a website selling products and services are equally as important when the goal is to promote a candidate’s message and persuade the voters.

This week’s Top 5 take a look at content marketing from the impact of social media to organizing how to present it.

Marketers Bullish on Future of Content Marketing
Just the title of this article makes it a must read for marketers seeking affirmation for the decision to commit a good portion of the budget content marketing. The hidden nugget of gold is a survey about the effectiveness of social media such as Twitter and Facebook.

Three Sales-Boosting Advantages of Using Social Logins
Stephen Da Cambra offers a simple solution to avoiding shopper frustration with the whole login process. Based upon the premise that frustrated shoppers will steer away from your website, this article explains how to use of social media accounts to keep your shoppers happy.

53% of Americans Who Follow Brands in Social are More Loyal to Those Brands
Jay Baer looks at the impact of social media on building brand loyalty on customers of different age groups. His conclusions may help you get more from your social media marketing budget.

The 5 Content Marketing Personae and Their True Impact
You know your marketing strategy requires content and lots of it, but what is the best source? Chad Pollitt discusses common sources of content ranging from employees to professional writers with ratings to help you evaluate the effectiveness of each.

How to Create an Editorial Calendar That Will Grow Your Audience
If some of the other articles this week convinced you to expand your content marketing budget and social media distribution, this article comes at the right time. Christina Zila shows you how to organize and manage your content, particularly across different social media accounts, using editorial calendars. The article not only explains what to do, but offers advice on pitfalls to avoid.


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