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Textbroker Top 5 – Toning Down the Website Sales Pitch

Content marketing strategies and budgets are shifting from getting the content out there for the consumer to see – delivery systems – to improving the quality of the content on the theory that if it’s good the consumer will find it.

Just when I had convinced myself that I had a fairly good understanding of the direction content marketing was taking, I heard and read about experts who were questioning the effectiveness of what had become accepted marketing wisdom. If you recently dumped your company’s entire marketing budget into SEO focused marketing strategies, you can relax. Your job is safe for the moment, but you might want to learn more about people-oriented marketing. Content marketing strategies and budgets are shifting from getting the content out there for the consumer to see – delivery systems – to improving the quality of the content on the theory that if it’s good the consumer will find it.

The Top 5 Articles in Content Marketing This Week

The Long-Term Greed-ification of the Web

Visitors to websites may become the big winners as Buzzfeed and Pandodaily borrow Warren Buffet’s long-term focus strategy to win the content war.

Organizing Teams to Support Effective Content Delivery

Using content to shape consumer buying decisions. Learn how companies are improving sales by ending conflicting – and sometimes befuddling – content strategies.

Ensuring Client Collaboration Through Agile Marketing

As mentioned in the opening paragraph, things are changing in the marketing world. Yes, it sounds like Marketing 101 to suggest shifting the marketing focus away from content delivery to finding ways to improve the customer’s website. Read how customer focused marketing is changing the way companies adjust their content strategies.

Discoverability Must be a Key Component of All Content Creation Initiatives

Like the classic light beer commercial contrasting great taste against less filling, content strategists debate fabulous content versus fantastic delivery system. Read the article to learn if you are maximizing your marketing budget.

Should I Invest In SEO Or Social Media?

Spending what is often a limited marketing budget stirs another controversy over the relative merits of SEO or social media. The ideal strategic combination appears to be a little SEO and a little social media, but blogging remains a key player.


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