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Textbroker Top 5 – Twitter Secures its Throne

Twitter signed a deal with NBC Universal that will give Twitter’s newly hired editors and curators the ability to create a Twitter-based news hub focusing on the 2012 Summer Olympics.  Not only does this further solidify Twitter’s position as a media giant, it also solidifies social media as the future for news and entertainment.  What this means for other media giants, such as print and television, remains to be seen, but it is certain that social media is now on equal footing with all other media mediums.

Twitter’s initial success was a mystery to many people.  What was the point of another
social networking site, especially one that seemingly lacked the deep features of its competitors?  The early critics were quickly silenced when it became apparent that Twitter’s unique ability to connect average people with celebrities, news organizations and other average people experiencing breaking news around the world was something that we had never seen in the history of world media.

News broke this week that Twitter has signed a deal with NBC Universal that will give Twitter’s newly hired editors and curators the ability to create a Twitter-based news hub focusing on the 2012 Summer Olympics.  Not only does this further solidify Twitter’s position as a media giant, it also solidifies social media as the future for news and entertainment.  What this means for other media giants, such as print and television, remains to be seen, but it is certain that social media is now on equal footing with all other media mediums.

The Top 5 Articles in Content Marketing This Week

Facebook Promoted Posts vs Sponsored Stories (SEOMOZ) – Facebook recently rolled out its Promoted Posts feature, adding a second way for Brand Page owners to reach their target audience.  In many ways, Promoted Posts is a direct competitor to Facebook’s Sponsored Stories feature, and when spending advertising budgets, it’s important to know the benefits.  So which is a more cost-efficient approach, Facebook Promoted Posts or Facebook Sponsored Stories?

How to Protect Your Site from Link Spam and Negative SEO (Search Engine Journal) –
Google’s Penguin update has caused some webmasters to worry about negative SEO practices from competitors.  Negative SEO practices include any act that a webmaster takes to lower the ranks of one of their competitors, such as buying links on spam sites.  Luckily, there are several things a legitimate webmaster can do to protect themselves from negative SEO.

Google Webmaster Tools: An Overview (Search Engine Watch) – Google Webmaster Tools (GWT) is a free and powerful toolset that all webmasters should utilize.  The suite of programs provides several key pieces of information to webmasters, including site rank, keyword authority status and crawl errors.

Need Inspiration For New Content? Look No Further Than Your Analytics (ContentEqualsMoney) – Writer’s block can be one of the worst villains in a content creator’s life.  Luckily, a simple scanning of a site’s analytics can provide inspiration to content creators and give them a large pool of ideas to draw from.

6 Simple Ways to Grow Your Audience Using Social Traffic (Blue Glass) – Optimizing content to “grab” social traffic is a very important step for content creators.  Using free social tools to build an audience will greatly reduce money spent on other ventures.  There are several steps that can be taken to ensure that content is optimized to hold an audience originally sent through social networking.


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