Textbroker Top 5 – Want Fries With That?
This week’s Top 5 takes a look at some big companies and how they’re taking advantage of industry trends as well as tips on selecting a CMS, the life cycle of a tweet, and what soft drinks, burgers, and fries have to do with marketing.
Should you be focusing on SEO or content marketing? The short answer: Both. As we approach 2013, producing great content has never been more important. Making sure your audience can find that content is equally critical. This week’s Top 5 takes a look at some big companies and how they’re taking advantage of industry trends as well as tips on selecting a CMS, the life cycle of a tweet, and what soft drinks, burgers, and fries have to do with marketing.
When Is My Tweet’s Prime of Life? (A brief statistical interlude.)
Pete Bray, VP of Social Strategy at SEOmoz tries his best to measure the lifespan of a tweet. He crunches the data so you don’t have to and comes to some interesting conclusions about retweets, the median lifespan of a tweet, and Twitter clients.
10 SEO Considerations for a Content Management System
Ray “Catfish” Comstock at Search Engine Watch explains why choosing an SEO-friendly CMS is critical to success. SEO professionals should remember the importance of an effective content management system (CMS) and also evaluate how well the chosen CMS works with SEO initiatives.
“Content is king” again: why Bill Gates may be right after all
Robert Andrews at PaidContent.org examines the resurgence of branded content, also known as sponsored content and why it is a major focus of companies again. Since content is one of the best possible drivers of ecommerce conversion, Andrews feels social media efforts should go hand-in-hand with content marketing.
Big Content Marketing Plays From Coke, Pepsi and Red Bull
Big brands are increasingly focused on sharing their stories with consumers. Mark Sherbin at the Content Marketing Institute discusses how globally known brands like Coke, Pepsi, and Red Bull are keeping pace with content marketing tactics. He takes an in-depth look at how today’s soft drink market leaders put their own spin on content marketing.
5 Lessons From the Best Example of Content Marketing Ever?
Jay Baer at Convince and Convert spotlights a growing trend, companies promoting information instead of the company itself. Since consumers need twice as many sources of information before making a decision today than they did just one year ago, large businesses are embracing big content, and simultaneously changing the expectations of your customers. Find out why this matters and what you should do about it.