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Unique Content

  • Brief explanation
  • Detailed explanation
  • Unique Content for Textbroker
  • Tips for creating unique content
  • Conclusion


Brief explanation:

Unique Content is a term that relates to search engine optimization (SEO). It means content is original and not duplicated anywhere else. Unique content plays a key role in search rankings because search algorithms rate unique content highly and can penalize websites for posting duplicate content.

Graphic with Unique Content headline

Detailed Explanation:

The opposite of unique content is duplicate content. Duplicate content refers to identical content that is published on more than one website. While unique content can improve a website’s position on the search engine ranking pages, duplicate content can decrease it. In fact, Google can even remove sites with duplicate content from their search index.

People search the Internet for information, and search engines like Google want to provide their users with the best possible match for their content. They have developed complex algorithms to determine sites with the highest quality content, so they can provide the best possible user experience for their customers. When websites try to cheat the algorithms by duplicating content so they can rank higher in search results, Google penalizes them.

To rank highly in search engines, websites must optimize their content for SEO by using keywords and paying attention to the quality and relevance of their content. While they may be tempted to try and trick the algorithm, Google and other search engines invest significant time and resources to ensure that they match the right content to the search query. By creating unique content that is relevant and interesting to the reader, sites have a greater chance of rising to the top of the rankings.

Unique Content from Textbroker

Textbroker specializes in creating unique content that is optimized for SEO and helps companies rise to the top of search engine rankings. The marketplace of authors has experts in generating content on virtually any topic that companies publish on their own websites or social media channels. By providing information that is original and interesting to readers, companies can drive traffic to their website and increase sales. Unique content has absolute priority at Textbroker. The company uses Copyscape to ensure that no content exists elsewhere and that all authors create original articles.

Tips for creating unique content

Writing unique content is not difficult. Follow these tips to ensure that content is original and unique:

  • Never copy text from somewhere else. Avoid plagiarism by citing research and using your own words to describe the concept.
  • Always use multiple sources when researching.
  • Give your text a unique structure.
  • Use your own unique style.
  • Use your own reasoning. Explain things how you understand them.


While duplicate content can decrease search rankings, unique content can improve it. In fact, it is required for ranking highly in organic search results. Companies like Textbroker provide unique content writing services to help companies create high-quality content that is optimized for search.


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