Your Brand Has an AI Visibility Audit. Now What?
An AI visibility audit can tell you a lot about how your brand appears in AI-generated answers. It can show which prompts mention your company, which competitors appear more often, …
AI Tools & Challenges
Practical insights into AI tools, content technologies, automation, business use cases, and the evolving challenges of working with artificial intelligence.
Does Your Content Sound Like Everyone Else’s? AI-Era Publishing Tips
AI has made publishing faster. It has also made the internet sound strangely familiar. Pew Research Center analyzed nearly half a million English-language webpages and found significant signs of AI …
AI Content May Not Be So Invisible Anymore: What Claude’s Watermarks Mean for Marketers
Marketers have spent the last few years figuring out how to make AI content sound human enough to connect with, well, humans. But with the recent news of Claude’s new …
The Reddit Knowledge Chain: How Helpful Conversations Become Search Visibility, AI Citations, and Brand Trust
For years, marketers have approached Reddit like every other social platform: The goal was usually to earn karma, get upvotes, share content, or occasionally create a viral post. Success was …
The Right Way to Think About AI Detection Scores
Artificial intelligence changed content marketing almost overnight. As generative AI burst into the mainstream, businesses suddenly had access to tools capable of producing blog posts, product descriptions, landing pages, and …