Keywords 101: Identifying the Right Keywords for your Business
Textbroker held the first of it’s content marketing webinar series this week, kicking things off with Keywords 101: Identifying the Right Keywords for your Business. The webinar covered keyword basics and offered step-by-step instructions for identifying the right keywords, and best practices for applying those keywords into web content. The video recording of the webinar is available on Textbroker’s YouTube channel. For those that want to follow along with the slides, they are available on Slideshare.
For those who were unable to attend the webinar, Textbroker VP of Global Marketing Jennifer Beaupre covered the following:
- Why keywords are a vital part to online marketing
- How to identify the right keywords for your business
- Where keywords should be placed within web content
- Keyword metrics
- Organic versus paid keywords
- How Textbroker’s system is built to assist with keyword optimization
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